About Us

The ownership group, led by Craig Emmerson, President of Storyrock Development Corporation, has been involved in land investment in North Scottsdale for nearly 40 years. The Emmerson’s oversee land investments throughout the Valley and the State, and were first attracted to this unique property due to the beauty of the land and its one-of-a-kind location adjacent to the McDowell Sonoran Preserve. Ownership has assembled a respected and deeply experienced group of consultant partners including:

Many of these consultants have played a key role in designing many of Scottsdale’s top master-planned communities, including Estancia, McDowell Mountain Ranch and Troon, among others. They share the ownership group’s commitment to creating a timeless and sustainable master-planned community.

Storyrock Development Corporation is committed to honoring and protecting the Preserve and its surrounding area. By working closely with the City and other community stakeholders since the project’s inception, the Team has created a highly-sustainable master plan that minimizes its impact on the land as well as the surrounding areas. The master plan features a scenic corridor along 128th Street, substantial protected buffers against the Preserve, over 50% natural area open space, and protected wildlife corridors, among other sustainably-minded features. Storyrock is dedicated to the concept of carefully blending in with its beautiful surroundings and will be one of Scottsdale’s premier master-planned communities.

City Sherpa

You are balanced, vivacious and serve as an endless source of inspiration and knowledge. As a regular “go-to,” your friends seek your advice on xeroscaping, keeping ground squirrels at bay and finding the best new martini bar. Part tour guide, horticulturist, stargazer and early adopter, you embrace a passion for all things natural and historic, an appreciation for new knowledge and are happy to share your experiences with others.

Imagine living in the best of both worlds – surrounded by 30,000 acres of untouched natural preserve yet a quick drive down the hill to thriving Scottsdale. The Storyrock lifestyle calls to your love of modern and ancient in your quest for life-long learning.

Desert Trailblazer

As a desert athlete, open skies and open trails are where you can be found, often way before the weekend crowds sip their first cappuccino of the day. Whether work, sport or play, it’s not worth the effort unless your stamina and grit are put to the test; each day is a challenge of your personal best in a race for excellence. With over 30,000 acres of natural preserve all around you, come see how life at Storyrock can serve as your backyard training grounds – and help you set new heights.

Deliberate Dreamer

You live a life of purposeful reflection – which means your surroundings are key to supporting your mood, insights and inspiration. Serenity and privacy recharge your batteries each day and you seek the space, place and pace that allows you to do your best creative work, in harmony with your values and personal growth. With 360-degree views of the McDowell Mountains and natural preserved land surrounding you each day, come see how Storyrock can be the living sanctuary you seek for the lifestyle balance you love.

What's your Storyrock Spirit?

It's a little fun.
It's a little irreverant.
Play the 60-second game.

It's Saturday;
What are you up to?

It's mid-morning & I'm...

I stop for lunch to...

It's just about sunset and I'm...

By 8:00 p.m., I'm ...

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